Schedule it! If you really want to impress people, give them what they need just as they need it.
A timely delivered service or product is the most appreciated. It shows you have listened, you have cared, and that you have responded. You didn't need to be asked, you delivered.
A well ran schedule of any kind also allows you to make and keep promises. If when requested to deliver something and you are unable, by following your schedule, you can accurately tell the person when you can. It will not take very many times before you are trusted on your word and the customer is satisfied you are looking out for him or her.
But as in all things, a schedule only works when you do.
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