In an age of email, PDA's, cell phones, text messaging, there is still one thing that cannot be replaced- a person. One company right now is advertising that with one touch of the dial, you can talk to a real person- that's their marketing advantage! A company that allows you to talk to a real person!!
They understand that it is not how few nanoseconds it takes to conduct business transactions that matters, it's the number of customers you have with which to conduct business that matter. And that those customers have to feel like you really want and respect them as customers.
Personal customer service is not just a luxury, it is mandatory to a thriving business in a competitive world.
"One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man." Elbert Hubbard
And as my wife would add, "And just think what one extraordinary woman could do!"
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